Making Brushing Fun

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Inspired by a stick.

I was in a dental training course, learning about the fundamentals of oral hygiene. As part of the lesson, we were asked to brush our teeth using only a simple wooden stick — a technique practiced for generations across cultures. There was something unexpectedly profound about it: how something so basic, so tactile, could reconnect me with the act of caring for my mouth.

That moment sparked something in me. It wasn’t just about brushing teeth — it was about accessibility, simplicity, and the power of physical connection.

What if we could create a toothbrush that didn’t require perfect technique or even fine motor skills?
What if it felt good to use — like chewing gum or fidgeting — rather than being a task to tolerate?
What if we designed it not just for teeth, but for people — especially those with sensory or physical challenges?

And from that wonder, SensoPop was born.
A soft, chewable toothbrush designed for those with special needs — inspired by ancient tools and the belief that everyone deserves to feel clean, calm, and confident.